The Latest Updates from the Faculty Marketing Team

Student recruitment goes virtual

Since the national lockdown was imposed in late March, the Faculty’s Marketing and Student Recruitment team have been working hard with stakeholders across the Faculty to transition our student recruitment activities to virtual delivery.

This began with the collation of our digital assets (and creation of new content), which we fed into the University’s new undergraduate virtual hub (see departmental pages for Medicine, Dentistry, Orthoptics, Nursing and Human Communication Sciences).

Several live virtual recruitment events have been organised and delivered (via Blackboard Collaborate) over the last two months, including:

  • Undergraduate post-offer events, featuring Q&A sessions with admissions tutors and course leaders
  • Over 15 international offer holder sessions, for both undergraduate and postgraduate courses

One of the consequences of the pandemic is that UCAS have delayed the undergraduate offer holder decision deadline. The deadline, usually in early May, is now this Thursday, 18th June. This gave us the opportunity to run additional ‘conversion’ events virtually, and some such events took place last week for nursing, orthoptics and human and health sciences.

And there’s lots more coming up. We’re currently working towards the next pre-application Open Day, which will take place on Saturday 27th June. Open Day ‘visitors’ will be able to view virtual tours, pre-recorded course talks, and ask questions directly via an integrated platform.

In July, we’ll host our first virtual Postgraduate Open Evening, and also venture into undergraduate virtual taster sessions.

Huge thanks to everyone within my team and also admissions tutors and course leaders across the Faculty who have adapted to virtual delivery and supported these successful activities.

Web transition project concludes

The new ScHARR website went live on Monday 8th June. This culminates a year-long project to transition all of our Faculty’s department/School websites to the new CMS platform.

The new web platform is designed with several principles in mind, with the main ones being:

  • Put the needs of the user first (lots of user testing has been done on both our old and new sites)
  • Mobile first (the majority of our web visitors are on mobile devices, so our sites must be designed with this in mind)
  • Accessibility
  • Single source of content
  • Maintainable, sustainable and consistent

All of our Faculty’s new sites are performing well so far, and I’d like to thank everyone across the Faculty who contributed to the transition.

Matt Burton – Faculty Marketing and Communications Manager